We’re shining the spotlight on Kelley M., Marketing Manager, Email and Patient Relationship Management, at dentalcorp’s Support Centre. Kelley tells us about the importance of finding innovative solutions and striving to deliver the best experience for patients through digital communications.
Tell us about your background — how long have you been with dentalcorp, and what were you doing before you joined?
I joined dentalcorp in February 2021. Before joining the company, I was the Technical Director of a non-profit contemporary music studio in Toronto’s Art & Design district. That role introduced me to the intricacies and creativity of marketing, which led me to narrow my career focus to this area.
Can you tell me a bit about your role on the team and what a typical day looks like?
I'm the Marketing Manager, Email and Patient Relationship Management for the Patient Engagement and Value Add Services team. A typical day includes building and deploying the daily marketing email campaigns that we engage our network through, which amounts to hundreds of deployments each year. I also support practices in our network with various digital campaigns.
What motivates you in your role?
My colleagues on the Marketing team motivate me to do my best work because we push each other to think outside the box and find innovative and long-term solutions instead of quick fixes. It's exciting to help sculpt the steps in the patient journey for our network and, ultimately, strive to deliver the best possible experience for our patients through our digital communications.
Do you have a favourite story about an interaction with a practice or team member?
On my first day at dentalcorp, my manager had me jump in and push the send button on an email campaign for thousands of patients. It was exhilarating! It showed me that the organization is an environment where I can grow, try new things, and contribute to making a positive impact on the patient experience in our network.
How do you like to spend your spare time?
In my spare time, I volunteer and consult for grassroots community-based music studios and organizations across Toronto. I also enjoy trying new recipes in my sous-vide and instant pot and going to new restaurants across the city.
What’s one thing — either industry-related or not — you recently learned?
I have been on an implementation group to move the marketing team’s projects onto a shared platform. I’ve learned to organize my daily activities, which has allowed me to increase my ability to prioritize tasks and projects. I'm having so much fun figuring out all the new features. I also enjoy teaching my team members tips and tricks and helping them figure out how to use this powerful new tool.