Getting out of the Comfort Zone and Disrupting Dentistry
...a conversation with Craig MacIntyre, Director, Partnership Development with dentalcorpWe recently welcomed Craig MacIntyre to dentalcorp as Director, Partnership Development at our Support Centre. Craig brings with him ~20 years in healthcare, with significant experience in dentistry. We caught up with him to find out what it’s like, starting a new career while in lockdown, albeit it within a very familiar industry.
Tell me about your experience in the industry?
I started out in sales in healthcare, and in 2006 moved into dental at Dentsply. I love the dental industry. In the 15 years or so I’ve made lifelong friends across Canada. In 2008 I joined Invisalign and spent the next 12 years there. At that time, it was a very new, small company with just 7 or 8 people in Canada. I loved that they were changing the orthodontic space. It was while I was there that I became familiar with dentalcorp, watching the company grow. Our organizations worked closely together, both disruptors to the industry. It’s a big industry, but also very small. I made a career move to a different dental service organization, and not long after, the pandemic came to be. This is when I really saw dentalcorp emerge and take on a leadership role, creating and sharing resources for dentists and professionals, both within and outside of the dentalcorp network. I was wowed by the support they showed to everyone in the industry, and I knew I wanted to be a part of it.
When you were a child, what did you want to be when you grew up?
I grew up in Halifax playing hockey, so naturally I wanted to be in the NHL. But, that wasn’t to be – must have been the bad coaching – and I went to St. Mary’s University to pursue a degree in Business. I wanted to use what I learned there and get into sales. When I finished school, I just wanted to get two luggage bags and my hockey bag and find adventure. That adventure started with moving to Toronto and selling DeWalt power tools.
Tell me about an experience that has made an impact on you?
Having kids – I’m the father to a 6 year old daughter and an 8 year old son. It’s changed how I look at life, how I assess what is important. And now with COVID-19, that’s really brought home the importance of family. With the time we spend together, I’m getting to see their personalities changing – there are definitely some positive aspects to this new normal.
What is one of the most challenging things you have faced, professionally?
While attending St. Mary’s University, I worked part-time during the school year and summers. I worked 5 years in the dietary department of a long-term care home in Halifax. After I graduated, I took a job in payroll at their head office. About 6 months into my new role, union members in housekeeping, laundry, dietary, and Personal Care Workers went on strike – leaving just the nurses in the home. Because of my experience, I was asked to help support the nurses and 200+ residents. The strike lasted around 6 weeks and I remember going into the home in March when there was snow on the ground and I didn’t walk out until early May. At the beginning we worked 16 hour days and slept in offices with mattresses on the floor, and eventually we moved to 12 hour shifts, 7 days per week. Within a day or two of the strike starting, I had moved from working in the kitchen to supporting nurses in more of a Personal Care Worker role. It was something I had never done before or thought I would be able to do but I remember thinking if I don’t do it then the residents will not get the care they need. It was definitely a challenging experience but one that also taught me a lot about myself and the importance of teamwork, and of supporting those around you even if it means going outside of your comfort zone.
How do you imagine your career progressing in the next 5 years? How do you envision dentalcorp supporting you with your goals?
My current focus is to really understand what it takes to be successful in my new role and to immerse myself in dentalcorp’s culture, working as part of a team of talented people all striving towards the same goals. I am working on expanding my network of dentists, learning as much as I can from them and being their trusted advisor. I want to be able to work with dentists to help them achieve their goals. With dentalcorp, I see great opportunity for career development and advancement. I would like to move into a leadership role down the road, to be able to contribute in bigger ways to the company’s growth. Already, I really enjoy what I am doing.
A more immediate goal of mine, once given the green light, is to get back to the rink with my kids.